Branding your Church’s Sermon Series

We refer to an intro video that plays before the pastor starts his sermon as a lead-in.

Creating a thematic lead-in that plays every Sunday during a message series is a great way to “brand” the series and generate buzz about the story you are trying to tell. An affective story or creative metaphor in your lead-in can make the message more memorable for your church.

Here is an example of a sermon series lead-in. The creative team at Brentwood Church in Lynchburg, VA chose an obvious metaphor for symbolizing things that weigh us down in life.